Are Trailers Ruining Films?

More and more it seems apparent that Hollywood are showing us the best parts of a film in a trailer to get us to that all important opening weekend. But is this perpetuating a disappointment in the actual substance of recent superhero films?

Lately, I have found that the spark the cinema-going experience has been somewhat dulled by something I couldn’t quite specifically fathom. At first I thought it was age. Some of you will be familiar with the four quadrant model that dictates the four main audience demographics; men over 25, men under 25, women under 25 and women over 25. The more squares a film hits, the higher the likelihood of its popularity.

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However, the “easiest” two quadrants are males and females under 25, so most blockbusters aim to please this demographic. I may not be over 25 yet, but I did do Film Studies for two years and it left me quite cynical, so my first thought was that I had grown disinterested in Hollywood film and superheroes and action and fun and I was going to die alone and boring, because that’s what happens when you become a grown-up.  And then I suddenly felt like Tom Hanks in that Carly Rae Jepsen video. As I clung to the fragments of my youth, I watched every single superhero film that came out in my lifetime (yes, that includes the 2008 Incredible Hulk).

But then I made a very crucial revelation at this point, out of the recent superhero films (Batman Vs Superman, Deadpool etc) none of them I thought were bad, I actually really enjoyed them. So what made me initially disappointed? What had already happened to make me disinterested in the actual source material? THE TRAILERS!

By this, I mean that the experience of the trailers can sometimes eclipse the film itself. Yet, a good trailer usually reflects a good film, (of course there are always anomalies). What other factors are at play here? Now, the Deadpool trailers were absolutely brilliant, but upon reflecting on the actual film, I found that I couldn’t laugh out loud, as I felt I’d already experienced it. Several times. Whereas, with the Batman Vs Superman trailers, I felt they were on par with the film. But I didn’t dislike Deadpool, not even a little bit. It was absolute gold.

At this point maybe we can deduce that genre has an impact on this. With comedy, you’re likely only to get the desired reaction the first time you see the material. Even with great comedians like Peter Kay, who you can watch over and over and still laugh at, if you see it too many times consecutively, it can get old fast. Then you have to wait what seems like an age to be able to enjoy it again. With Deadpool being largely a comedy film, hearing the jokes several times before seeing the film took away some of the value and novelty of it. But with Batman Vs Superman, the attempt at comedy was minute and it focussed on action, offering a very different relationship between trailer and film.

In addition to this, many argued that putting Wonder Woman in the Batman Vs Superman Trailer took away what could have been an epic twist. However, other said that using her as a selling point was a smart move for DC, as they’ve been getting a lot of flack lately for not being as far on with their cinematic universe as Marvel is. Using Wonder Woman as a tool to increase revenue for the opening weekend undoubtedly helped them, but there wasn’t much else that could be described as novelty present in the canon of the film itself.

When this is compared to the Suicide Squad trailers for DC’s upcoming summer blockbuster, there is significant shift. Obviously excluding Will Smith (Deadshot), Jared Leto (Joker) is credited most often on posters and such, however, he is hardly present in the trailers. On the other hand, Margot Robbie (Harley Quinn) is extremely prevalent throughout, while being second to last in the list of main cast members. This makes it feel like DC are using Jared Leto’s name and star power to sell the film but are restricting the imagery of the Joker as a kind of secrecy tactic to increase buzz, because that’s really who everyone wants to see. Whereas, the image of Harley Quinn/ Margot Robbie is more notable as Robbie has been in the public eye in the recent past with American Hustle and other successful films, and Harley Quinn is often forgotten from popular media.

Overall, yes a good film is often mirroring a good trailer, but the tactical use of star power and imagery can manipulate the audience response. Also, different genres of film seem to gauge different trailer/film paradigms which can shift with time. Ultimately, the trailers generate a lot of buzz (or lack thereof) and it’s up to you to decide how involved you are in the advertising of media.

Do you think trailers add or take away from the novelty of film-going?

Let us know in the comments below or on our Facebook page!

 

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Five Shows Likely To Be Renewed

If you’re as sad as I am about the cancellation of Utopia, (which if you haven’t seen already, it’s available on Netflix) here’s something a bit more positive; five great shows that will probably get renewed if they aren’t already! (Yay!)

Marvel’s Agents of S.H.I.E.L.D. – Admittedly, this one could go either way… Although it’s got mixed reviews for the later episodes, I still really rate this show. It is set in the Marvel universe, featuring a small band of SHIELD agents, including our very own Phil Coulson. The thing about Agents of SHIELD is that it can be a bit of a tossup and may make you lose faith in humanity. Whether that’s a good thing or not is really a judgment call. Okay, Agents of SHIELD can be a hassle to watch and you’re screaming at the TV but the writers did their jobs well of making you fall in love with the characters in the first place. For that, Marvel, bravo.

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Castle – Now, if I was the betting gal, I would bet all of my possessions (because I’m a broke ass student writer who has zero money to gamble with) that Castle will get renewed for another season. Why? Because it’s f**king brilliant. The story follows a mystery novelist and a detective as they solve “unusual crimes” in New York City. The interwoven comedy and satire is so brilliant, it is beyond my capabilities to describe it. Basically, if you like Sherlock, you’ll probably like this too. Heads up if you’re going to binge-watch though, there are seven seasons.

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Once Upon A Time – This is pretty much a sure thing because let’s face it, if you haven’t watched this already, you’re going to. That’s not a threat, it’s a promise. Who doesn’t enjoy exciting new spins on fairy tales? This show is seriously contagious. You see a GIF on Tumblr and next thing you know you’re cramming in “one last episode” at 4am, your essay is long forgotten and you are lying in a pile of empty snack packets. True story.

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Gotham – Yes, Gotham has officially been renewed for a second season, which is super exciting news for my fellow comic book fanatics. If, like me, you have been following along in Britain, you’ll be a little behind our friends across the pond, but so far the first season is everything one could hope for a pre-Batman crime-filled city.  The casting is great, the narrative is top-notch and the character arcs are tantalising – I cannot oversell this show.

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Hannibal – Another personal favourite of mine, Hannibal is a cult classic. It’s based on a character from a novel Red Dragon, but you will most likely have heard of the Dr Hannibal Lecter; the forensic psychiatrist that moonlights as a serial killer with cannibalistic tendencies. This programme will have you all over the place, you’ll be torn between seeing him as a victim or a villain… It’s the perfect thriller-horror series that will keep you in suspense until you just can’t take it anymore and then immediately take you to a place so beyond your understanding that you’ll feel physically sick. You’ll watch it for the sadistic pleasure but you’ll stay because you start to have sympathetic feelings towards a cannibal… Deep stuff.

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So there you go, five shows that you can dig your teeth into and in the near future, you won’t feel the soul-crushing pain of cancellation. Happy watching! 

Like this list? Want more like this? Let me know by leaving a comment or posting on my Facebook page!

Five Things to Think About Before Avengers: Age of Ultron

Five things that will break all Marvel fans regarding the Age of Ultron teaser trailer.

The Avengers: Age of Ultron trailer got released a week earlier than expected, exciting all us Marvelites. My friends and I were in London at the time and we scrambled around for wifi in the hotel when we heard, squealing to the extent that our teacher came and told us off… By the end we were quite literally hiding behind the furniture. Here I will list five things in the trailer that are sure to give you so many feels you’ll be rocking back and forth.

1) The Hulkbuster/ Bruce Banner in a straitjacket

If you aren’t aware of what the Hulkbuster is, it’s basically an Iron Man style suit that Tony Stark built in order to restrain The Hulk should it run wild. It’s seen in Iron Man when Obidiah strikes Tony and harnesses the power of the arc reactor. Long story short, when the Hulkbuster is present, shit is going down – it’s a last resort protocol. Furthermore, Bruce was in a straightjacket. As a dedicated Avengers fan and a general Bruce devotee, this broke my heart because it can only mean he’s having trouble controlling The Hulk.

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2) Captain America’s shield split in two

Another thing that broke my heart because I absolutely love Cap, is the shot of his shield broken in half. The shield is made of Vibranium, an unbreakable material so naturally, my reaction was: HOW?! This image was probably used in the trailer to provoke this response and to make the villain seem even stronger and more intimidating. The sad truth is that Marvel is going to kill off Captain America in the near future (yeah I don’t want to think about it either), most likely in the third Captain America film, so this could possibly be his weak point leading to his demise.

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3) Natasha’s past

When we see ballet cuts, it can only mean one thing: Natasha Romanoff’s backstory. Fans have been craving this since the first Avengers film and now we’re finally getting somewhere. This is sure to provoke intense emotion and really rivet audiences.

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4) The Thor/Iron Man confrontation

At one point in the trailer, we see Tony Stark get attacked by Thor. This suggests a conflict in the group dynamic. As a fan there’s nothing more crushing than when the strongest members of the team are sparring, especially with the Avengers when they work so well as a unit and you just want to scream at them and make them work together…

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5) Ultron sounds like a distorted JARVIS

For those who don’t know, the baddie of Age of Ultron is going to be a being called Ultron, created by Tony Stark that manifests inside his own supercomputer, JARVIS. When you listen to Ultron’s voice, he sounds like a very distorted version of JARVIS, like he’s still in there somewhere. I for one found this very disturbing and feels-provoking.

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The Avengers: Age of Ultron will undeniably render all fangirls speechless; I just hope we get some more answers soon!

Watch The Avengers: Age of Ultron trailer here: