Box office hit “The Fault in Our Stars” based on the New York Times bestseller novel by John Green, fuelled by internet community: Nerdfighteria.
Many of you will have heard of, if not seen, the tragic love story of two teens suffering from cancer, Hazel and Gus. “The Fault in Our Stars” has gained $237 million in less than two months which would seem surprising as, at a glance, it seems to be more suited to a niche audience. However, this niche has been propelled to extraordinary heights by the vast internet community called Nerdfighteria.
This community was founded upon a YouTube channel run by John Green and his brother, Hank, the Vlogbrothers. This started out as the two brothers sending each other videos via YouTube in a fun attempt to keep visual contact instead of written. Little did they know that their mixture of humour and breaching topics that are normally never explained in day-to-day life would bring in such a huge and varied audience. Soon after realising this, the Green brothers began to tailor their topics to include subjects such as explaining politics and overseas situations in a simplified manner in order to educate as well as entertain. Now the channel has over two million subscribers and counting.
Some people may be turned off by the fact that Nerdfighteria sounds like a cult following, but John and Hank’s aims have been purely good. Nerdfighters work to decrease “worldsuck” or bad things that happen in the world and their slogan is “Don’t Forget To Be Awesome!” (DFTBA) which portrays just how tight and loving this community really is.
This group of fans have helped to spread John’s literature and now the film; it can only be compared to a self-made viral campaign. Many fans of “The Fault in Our Stars” were apprehensive about the film, as with such a delicate storyline, readers were afraid it may become too commercialised and lose it’s essence as a book. On the contrary, the film has been dubbed “the most faithful book-to-film adaptation”, proving that director, Josh Boone, stayed true to John’s vision as a writer.
So while it seems that pop culture has a seemingly large negative influence on young people, it’s nice to know that communities like Nerdfighteria still exist and play a large part in our society and surely will for ages to come.
Watch an introductory Vlogbrothers video right here: